EPK
"Yet To Come" is a musical and visual project with Italian-American roots. The founders, Paul and Majjo, personally produce their own songs and music videos. In May 2021, they devised a new promotional strategy in the artistic field, leading to the creation of the "Yet To Come Creator Contest" [LINK]. In 2023, the duo organized an art exhibition and release party for their new single "Isola", titled "The Yet To Come Experience", which featured Giorgio Poi as the special guest at the exhibition's opening night [LINK].
NEW SONGS
ABOUT US
"Yet To Come" is a musical and visual project with Italo-American, or more precisely, Sicilian-Texan roots. It might sound like the beginning of a Spaghetti Western, but with a hyperrealistic view, what unfolds is a love story set in Milan, worthy of the most sentimental comedies. The founders, Paul and Majjo, personally produce their own songs and visual content.
In 2021, the two envisioned a different way to promote their music, leading to the creation of the "Yet To Come Creator Contest." Soon after, major news outlets would label them as the Italian pioneers of what has become the international movement of viral philanthropy. But to understand this label attributed to the project, we need to take a step back.
After a year of financial hardships due to the forced shutdown during the 2020 pandemic, Yet To Come implemented an unusual plan. The two voluntarily gave up the only work compensation they were due that winter. Paul and Majjo, in fact, declined their payment and asked their employer (a well-known language school) to offer prizes for artists equivalent to what their fee would have been. By doing so, they envisioned a new nationwide contest dedicated to artists and creatives, conducted entirely online.
The first edition of the YTC Creator Contest was a success in terms of participation and received significant national press coverage.
Currently, the contest project is growing, and the two have organized a related event: the "Yet To Come Experience." This event saw the active participation of many Creators who had taken part in the contest's first edition.
The Experience was made possible with the support of sponsor Vinavil and brought together various forms of art. A visual art exhibition was paired with the release party for "Isola," YTC's new single. The evening was further enriched by numerous musical guests, including the acclaimed singer-songwriter Giorgio Poi as the Guest Star, who left everyone breathless with his performance. The event also featured a live performance by Yet To Come and their band.
The event took place at the new Bobino venue and attracted over 400 attendees, including prominent figures from the press, the art world, and the fashion industry.
"We hope many similar contests and events will emerge: philanthropy is the only way to overcome the difficult situation that all artists are currently facing."
MUSIC VIDEOS
LIVE SHOW
BIOGRAPHY
On his tenth day of life, Paul left the city of Tyler, Texas and took his first transcontinental flight to Italy. Until the age of twenty, he spent every summer on road trips with his family, traveling across the entire American continent. The car radio played the Beatles, funk, soul, and blues. In the fall, it was always time for Paul to return to Italy, to return to Italian rap and the ghetto. Soon, he caught the theater bug, but in theater, Paul felt incomplete. As a natural consequence of his search for his own creative identity, his love for music awakened, and his passion for cinema took the form of action: producing his own music videos became an inevitable closure to this circle of interests.
The second protagonist of this story is Majjo. She is four years old. She looks out from her balcony and sees the sea to the right and left. In front of her is the Milazzo castle. Inside the house, there's the chaos of an artistic family immersed in music, fashion, and dance. Majjo seamlessly plays with these three art forms, both at home and on stage, until she finds herself grown up. After graduating, she travels the world working in fashion. Soon, she feels a deep longing for music, abandons everything, and decides to return to it.
At this point in the story, the city of Milan takes center stage, offering both Paul and Majjo new spaces to fill with the ambition they share. In Milan, Paul and Majjo meet in singing classes and decide to start an artistic collaboration. Love soon follows.
Majjo and Paul meet in a music institute in Milan. Together, they create a project rooted in expressive freedom. The two songwriters find themselves merging their different backgrounds into a unique blend: rap influences from the ghetto mix with the elegance of Italian bel canto, while soul reminiscences from across the ocean blend into the electronic base of their songs. Meanwhile, Majjo and Paul get married.
Within the YTC project, the two artists also aim to converge their experiences in music production, artistic perfumery, theater, fashion, video-making, and dance, with their approach to creativity becoming increasingly synesthetic. In 2016, Paul and Majjo celebrate their wedding.
During the pandemic, the duo begins producing a web series of music videos. Despite the challenging times, YTC manages to release two episodes of the series in 2020. However, the series inevitably faces setbacks due to restrictions. Like many creatives, Paul and Majjo encounter significant difficulties during this critical phase. Yet, they decide to respond positively. This is when the seed of what would become the Yet To Come Creator Contest is planted.
At this point, the story takes an unexpected turn. After a year of financial hardship due to the pandemic, the Yet To Come duo, paradoxically, voluntarily give up the payment they were due for a work assignment. This extreme gesture holds something innovative within it. Paul and Majjo, by renouncing their work compensation, ask their employer to use the amount set aside for them to establish prizes for artists and creatives, totaling €1,500. Thus, the Yet To Come Creator Contest is born: a contest conceived by creatives, for creatives.
The contest proves to be a success in terms of quality, participation, and media coverage at the national level. It is followed by an event named "The YTC Experience," sponsored by Vinavil, featuring special guests, including the prominent artist Giorgio Poi. The Experience took place in April 2023 in Milan at the Bobino venue and attracted an audience of over 400 people, including notable figures from the art world, the press, and the fashion industry.
The YTC duo is currently working on new songs, new visuals, the second edition of the contest, and the related event.
"We now have our goal clearly in focus, and nothing can stop us: the virtuous circle of artists who self-sustain and support each other on a human level, almost creating a virtual family, has become a reality. The viral philanthropy we've been described as pioneers of has become our motto. The winner of the first edition of the contest said that with the first prize we awarded him, we 'saved his life.' These are powerful words that drive us to continue on our path."
A special thanks goes to the musicians and producers who contributed to the production of our songs:
Marcello Grilli - co-production, mix e mastering;
Giuseppe Chiara - guitars and synth;
Angelo Piana - composition, piano, keys and arrangement;
Giovanni Agosti - piano and keys;
Tommaso Ferrarese - mix;
Bruno Cucè - bass;
Giuseppe Calderone - bass;
Claudio Damiano - drums;
Guglielmo Valenti - drums;
Pasquale Guarro - drums;
Claudio Vittori - electronic drums, mix.